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Call of the mall: how we shop by Paco Underhill (Paperback / softback) - Picture 1 of 1

Call of the Mall: How We Shop by Paco Underhill (Paperback, 2004)

musicMagpie Shop (13119844)

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About this product

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Nothing exemplifies shopping more than the mall or the shopping centre. The US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made, dreams are constructed and many people find their first jobs, The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad architecture. Underhill's views on the mall are sophisticated, funny, serious and surprising.