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The Great Marketing Turnaround by Thomas L. Collins, Stan Rapp (Hardcover, 1990)
World of Books Ltd (10327764)
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Author:Collins, Thomas L. The Great Marketing Turnaround. Book Binding:Hardback. Book Condition:VERYGOOD. The feel-good place to buy books. Our Sustainable Work. A new book will be sold once but their stories can be enjoyed by more than one owner.
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About this product
Product Information
The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or turnarounds that reflect the decline of mass marketing and mass advertising and the emergence of direct mass marketing .Product Identifiers
PublisherPearson Professional Education
ISBN-139780133655605
eBay Product ID (ePID)90037660
Product Key Features
Number of Pages300 Pages
Publication NameThe Great Marketing Turnaround
LanguageEnglish
SubjectMarketing
Publication Year1990
TypeTextbook
AuthorThomas L. Collins, Stan Rapp
FormatHardcover
Dimensions
Item Height235 mm
Item Weight699 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorStan Rapp, Thomas L. Collins
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