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Essentials of Marketing by Frances Brassington, Stephen Pettitt (Paperback, 2004)

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Authors: Dr Frances Brassington, Dr Stephen Pettitt. Essentials of Marketing. Title: Essentials of Marketing. Condition: Used; Good. Used Book Condition. All orders are dispatched as swiftly as possible!

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Features* Strong pedagogy including chapter objectives and summary.* A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.* End-of-chapter questions to reinforce knowledge.* Discussion questions encouraging debate and further research. * A robust Companion Website at www booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers.