Essentials of Marketing by Frances Brassington, Stephen Pettitt (Paperback, 2004)

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Authors: Dr Frances Brassington, Dr Stephen Pettitt. Essentials of Marketing. Title: Essentials of Marketing. Condition: Used; Good. Used Book Condition. All orders are dispatched as swiftly as possible!

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Features* Strong pedagogy including chapter objectives and summary.* A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.* End-of-chapter questions to reinforce knowledge.* Discussion questions encouraging debate and further research. * A robust Companion Website at www booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers.

Product Identifiers

PublisherPearson Education The Limited
ISBN-139780273687856
eBay Product ID (ePID)90099285

Product Key Features

SubjectMarketing
Publication Year2004
Number of Pages528 Pages
Publication NameEssentials of Marketing
TypeTextbook
AuthorFrances Brassington, Stephen Pettitt
FormatPaperback

Dimensions

Item Height262 mm
Item Weight980 g
Item Width194 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

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