Product Information
Features* Strong pedagogy including chapter objectives and summary.* A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.* End-of-chapter questions to reinforce knowledge.* Discussion questions encouraging debate and further research. * A robust Companion Website at www booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273687856
eBay Product ID (ePID)90099285
Product Key Features
SubjectMarketing
Publication Year2004
Number of Pages528 Pages
Publication NameEssentials of Marketing
TypeTextbook
AuthorFrances Brassington, Stephen Pettitt
Dimensions
Item Height262 mm
Item Weight980 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom