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CRM in a Week by Naomi Langford-Wood, Brian Salter (Paperback, 2002)

World of Books Ltd (10401851)

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CRM in a week (IAW). Author:Slater, Brian. Year Published:2002. In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused.

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CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.