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Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business by Philip R. Holden, Nick Wilde (Paperback, 2008)

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Title: Virtually Free Marketing: Harnessing the Power of the Web for Yo Item Condition: used item in a good condition. Will be clean, not soiled or stained. Books will be free of page markings. Published On: 2008-09-30 SKU: 8765-9781408100721.

About this product

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Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.Virtually Free takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader through marketing their own products and services effectively and cheaply using the level playing field of the internet and will prove especially useful to small business owners and managers.