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Beauty Queens on the Global Stage: Gender, Contests, and Power by Beverly Stoeltje, Colleen Ballerino Cohen, Richard Wilk (Paperback, 1995)

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Product Description : Modern beauty contests were invented by PT Barnum in the United States but in the 20th century pageants and contests have spread across the entire world from Nepal to Tierra Del Fuego Why are women and sometimes men in drag parading on stage such a universally appealing spectacle attracting an audience in the billions This book is the first global comparison of pageants from different parts of the world at the ways each contest is both intensely local and unique and simultaneously global and remarkable repetitious The authors use the latest tools of feminist ethnographic and literary scholarship to unpack and interpret one of the greatest and most universal spectacles of modern times

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This collection brings together studies of beauty contests in fourteen different cultures. The essays discuss the ways gender ideologies are represented and reinforced in beauty contests and highlight the cultural specificity of notions of beauty and femininity that figure in the selection of beauty queens. The strategic and political uses to which contests are put, by sponsors and contestants alike are also highlighted.