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Principles of Marketing by Frances Brassington and Stephen Pettitt (2006, Trade Paperback)

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By Frances Brassington& Stephen Pettitt. Author(s): Pettitt, Dr Stephen, Brassington, Dr Frances. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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Product Identifiers

PublisherPearson Education, The Limited
ISBN-100273695592
ISBN-139780273695592
eBay Product ID (ePID)90168989

Product Key Features

Edition4
Book TitlePrinciples of Marketing
Number of Pages1296 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2006
IllustratorYes
FeaturesRevised
GenreBusiness & Economics
AuthorFrances Brassington, Stephen Pettitt
FormatTrade Paperback

Dimensions

Item Height2 in
Item Weight86.8 oz.
Item Length10.5 in
Item Width7.8 in

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