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Principles of Marketing by Frances Brassington and Stephen Pettitt (2006, Trade Paperback)

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This textbook titled "Principles of Marketing" by Stephen Pettitt and Frances Brassington is a must-have for every student who wants to gain knowledge about marketing. The book was published by Pearson Education The Limited in 2006, and it consists of 1296 pages that cover various aspects of marketing. The book is in paperback format and measures 266mm in height and 197mm in width. It is written in English and was manufactured in France. Its weight is 2300g, making it a bit hefty but still manageable. If you are a student who wants to learn more about marketing, this is the book for you.