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Global Marketing Strategies by Hubert D. Hennessey, Jean-Pierre Jeannet (Paperback, 1998)
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Author: Jean-Pierre Jeannet, Hubert D. Hennessey ISBN 10: 039587162X. Title: Global Marketing Strategies Item Condition: used item in a good condition. Publisher: Houghton Mifflin (Academic) ISBN 13: 9780395871621.
- Buy it nowGlobal Marketing Strategies,Jean-Pierre Jeannet, Hubert D. Henne
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About this product
Product Information
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.Product Identifiers
PublisherHMH
ISBN-139780395871621
eBay Product ID (ePID)90202693
Product Key Features
Number of Pages918 Pages
LanguageEnglish
Publication NameGlobal Marketing Strategies
Publication Year1998
SubjectMarketing
TypeTextbook
AuthorHubert D. Hennessey, Jean-Pierre Jeannet
FormatPaperback
Dimensions
Item Height235 mm
Item Weight1604 g
Item Width197 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorHubert D. Hennessey, Jean-Pierre Jeannet
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