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Electronic Commerce: Strategies and Models for Business-to-business Trading by Paul Timmers (Hardcover, 1999)

Goldstone Books (894044)

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Good

Very Good - Clean condition with no significant faults. May have a few minor defects and so may not be suitable as a present. Acceptable - Very well read. Reading copy only. May have significant wear and tear and contain notes & highlighting.

About this product

Product Information

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.