Product Information
Until relatively recently, it was the domestic perspective of business which was the driving force behind information technology applications. But in the age of globalization, there is an increasing need for IT to be more 'global friendly'. International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology. Firstly, it assesses the impact of current developments in IT on the operation of multinational corporations on both a practical and theoretical level and explores how it can improve competitive advantage. Secondly, it investigates how doing business in an international environment affects the design, implementation and management of information systems for global enterprises. The text offers a much-needed overview of the key trends in IT and global business management, with contributors from the fields of IT, international business, business development and marketing. Taking a multi-disciplinary approach, the text includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter and raise the issues that are of real relevance to managers working internationally. International Business & Information Technology is essential reading for academics, students and practitioners working in the fields of IT, International Business and Strategy. C. Bulent Aybar, Southern New Hampshire, USA John G. Chambers II, PAREXEL International Tom Chan, Southern New Hampshire, USA J.S. Collins, Southern New Hampshire, USA Aysun Ficici, SoutheProduct Identifiers
PublisherTaylor & Francis LTD
ISBN-139780415325417
eBay Product ID (ePID)90232379
Product Key Features
Number of Pages216 Pages
Publication NameInternational Business and Information Technology: Interaction and Transformation in the Global Economy
LanguageEnglish
SubjectBusiness
Publication Year2004
TypeTextbook
AuthorMasood Samii, Gerald Karush
FormatHardcover
Dimensions
Item Height246 mm
Item Weight726 g
Additional Product Features
EditorMasood Samii, Gerald Karush
Country/Region of ManufactureUnited Kingdom