Product Information
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139780470009475
eBay Product ID (ePID)90267183
Product Key Features
Number of Pages464 Pages
Publication NameStrategic Management
LanguageEnglish
SubjectBusiness
Publication Year2005
TypeTextbook
AuthorGarth Saloner, Joel Podolny, Andrea Shepard
FormatHardcover
Dimensions
Item Height249 mm
Item Weight866 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorAndrea Shepard, Garth Saloner, Joel Podolny