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Focus Groups as Qualitative Research by David L. Morgan (Paperback, 1997)

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From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students." --Contemporary Sociology "David L. Morgan's book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners.

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This extensively revised edition of Focus Gr oups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years. '