Product Information
Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.Product Identifiers
PublisherManagement Books 2000 LTD
ISBN-139781852522575
eBay Product ID (ePID)90397918
Product Key Features
SubjectAdvertising, Marketing
Publication Year1998
Number of Pages184 Pages
Publication NameHollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
LanguageEnglish
TypeTextbook
AuthorMaurice Drake, Terry Coombes
FormatPaperback
Dimensions
Item Height210 mm
Item Width148 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorTerry Coombes, Maurice Drake