Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company by Maurice Drake, Terry Coombes (Paperback, 1998)

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About this product

Product Information

Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.

Product Identifiers

PublisherManagement Books 2000 LTD
ISBN-139781852522575
eBay Product ID (ePID)90397918

Product Key Features

SubjectAdvertising, Marketing
Publication Year1998
Number of Pages184 Pages
Publication NameHollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
LanguageEnglish
TypeTextbook
AuthorMaurice Drake, Terry Coombes
FormatPaperback

Dimensions

Item Height210 mm
Item Width148 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorTerry Coombes, Maurice Drake
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