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The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance by David Creelman, Peter Navin (Paperback, 2018)
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New: New books are in mint condition, normally sourced directly from publishers. What can you expect depending on book condition?. Used-like N : The book pretty much look like a new book. There will be no stains or markings on the book, the cover is clean and crisp, the book will look unread, the only marks there may be are slight bumping marks to the edges of the book where it may have been on a shelf previously.
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About this product
Product Information
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as The CMO of People. This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/Product Identifiers
PublisherDe Gruyter
ISBN-139781547416639
eBay Product ID (ePID)9046548879
Product Key Features
Number of Pages266 Pages
LanguageEnglish
Publication NameThe CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Publication Year2018
SubjectEconomics, Management, Business
TypeTextbook
AuthorDavid Creelman, Peter Navin
FormatPaperback
Dimensions
Item Height230 mm
Item Weight460 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorPeter Navin, David Creelman
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