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Hidden Persuasion : 33 Psychological Influences Techniques in Advertising by Marc Andrews (2019, Trade Paperback)
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ISBN-13: 9789063695316, 978-9063695316. They are constantly attempting to persuade us to buy, learn and act. How do they succeed in changing our behaviour?. This book analyzes advertising beyond the persuasive power of the imagery itself.
- Buy it nowHidden Persuasion - 9789063695316
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About this product
Product Identifiers
PublisherBis B.V., Uitgeverij (Bis Publishers)
ISBN-109063695314
ISBN-139789063695316
eBay Product ID (ePID)9046549375
Product Key Features
Book TitleHidden Persuasion : 33 Psychological Influences Techniques in Advertising
Number of Pages192 Pages
LanguageEnglish
Publication Year2019
TopicGraphic Arts / Advertising, Industries / Media & Communications, Advertising & Promotion
GenreDesign, Business & Economics
AuthorMarc Andrews
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight18 oz.
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceTrade
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Ratings and reviews
Most relevant reviews
- 03 Feb, 2021
Ideal for designer and marketers ! Full of interesting facts
Amazing book ! Full of original and interesting ideasVerified purchase: YesCondition: New
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