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Wonder Leads: Remarkable lead generation for positive small businesses by Dave Holloway (Paperback, 2020)

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Imagine if your outbound sales techniques were 20x more effective than they are now. How deeper sales video personalisation can increase B2B lead generation rates by 3x. Why high-quality personalised video marketing leads to profitable sales conversations.

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--- The Amazon US #1 Bestselling New Sales & Selling Release ---- Cold calling is a terrible form of business development. Like most traditional methods of lead generation, they do a business more harm than good. Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain money, time and resources. Worst of all, they often undermine the value you want to communicate and alienate the very people you are trying to attract. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework centred around high-quality, individually personalised video that helps small business owners and business development professionals to start incredible sales conversations. In this delightfully honest , insightful and practical guide , Holloway first exposes the flaws behind traditional business development, before walking through the six pillars of his positive methodology which cover: Connecting - learn how to identify and contact the ideal prospective customers through LinkedIn Storytelling - discover how to formulate the perfect prospect journey and the language required to make positive human connections at a distance Filming - get to grips with the techniques and equipment necessary to create high-quality, personalised videos that elevate the value of your business without breaking the bank Publishing - determine the essential editing shortcuts for adding the perfect polish, and the key ingredients of a landing page that drives action Messaging - acquire the structure that enables effective communication with cold prospects and allows you to follow-up with integrity Measuring - Understand the critical metrics to keep track of, so you can be confident that your investment in Wonder Leads is worth it! If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.