Essentials of Entrepreneurship and Small Business Management, Global Edition: Scarborough Essentials of Entrepreneurship and Small Business Management 9 by Jeffrey Cornwall, Norman Scarborough (Paperback, 2018)

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Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

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Product Information

For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

Product Identifiers

PublisherPearson Education The Limited
ISBN-139781292266022
eBay Product ID (ePID)9046672118

Product Key Features

Number of Pages832 Pages
Publication NameEssentials of Entrepreneurship and Small Business Management, Global Edition: Scarborough Essentials of Entrepreneurship and Small Business Management 9
LanguageEnglish
SubjectBusiness
Publication Year2018
TypeTextbook
AuthorJeffrey Cornwall, Norman Scarborough
FormatPaperback

Dimensions

Item Height270 mm
Item Weight1630 g
Item Width220 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorJeffrey Cornwall, Norman Scarborough

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