Product Information
Appropriate for all upper-level courses in basic principles, applications, and behavioural research methods. This text provides an accurate, comprehensive, and contemporary description of applied behavior analysis in order to help students acquire fundamental knowledge and skills. Applied Behavior Analysis provides a comprehensive, in-depth discussion of the field, offering a complete description of the principles and procedures for changing and analysing socially important behaviour. The 3rd Edition features coverage of advances in all three interrelated domains of the sciences of behavior-theoretical, basic research, and applied research. It also includes updated and new content on topics such as negative reinforcement (Ch. 12), motivation (Ch. 16), verbal behavior (Ch. 18), functional behavioural assessment (Ch. 25), and ethics (Ch. 29).Product Identifiers
PublisherPearson Education The Limited
ISBN-139781292324630
eBay Product ID (ePID)9046697954
Product Key Features
Number of Pages952 Pages
LanguageEnglish
Publication NameApplied Behavior Analysis, Global Edition
Publication Year2020
SubjectCoaching & Career Guidance, Psychology, Teaching
TypeTextbook
AuthorTimothy Heron, John Cooper, William Heward
FormatPaperback
Dimensions
Item Height274 mm
Item Weight1840 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorTimothy Heron, William Heward, John Cooper