New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy by David Shepard Associates (1999, Hardcover)
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About this product
Product Identifiers
PublisherMcGraw-Hill Companies, T.H.E.
ISBN-100070580561
ISBN-139780070580565
eBay Product ID (ePID)90527006
Product Key Features
Number of Pages736 Pages
LanguageEnglish
Publication NameNew Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Publication Year1999
SubjectPersonal Finance / Investing, Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct, Databases / General, Advertising & Promotion
FeaturesRevised
TypeTextbook
AuthorDavid Shepard Associates
Subject AreaComputers, Business & Economics
FormatHardcover
Dimensions
Item Height1.7 in
Item Weight68.8 oz.
Item Length11 in
Item Width8.7 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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