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Word-of-mouth Marketing by Jerry R. Wilson (Paperback, 1994)
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- Buy it nowWord-of-Mouth Marketing Paperback Jerry R. Wilson
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About this product
Product Information
Shows how to manage the talk factor'' in your company--spreading good news about the organization--and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations--big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780471008583
eBay Product ID (ePID)90576542
Product Key Features
Number of Pages272 Pages
Publication NameWord-Of-Mouth Marketing
LanguageEnglish
SubjectMarketing
Publication Year1994
TypeTextbook
AuthorJerry R. Wilson
FormatPaperback
Dimensions
Item Height233 mm
Item Weight369 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJerry R. Wilson
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