Product Information
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. *A walk-through preface explaining the aims of the book with graphics. *Learning objectives for each part and chapter. *Questions in the text for all illustrations and Case Examples. *Key terms highlighted in the text and defined in the margins. *Cross reference at the end of each chapter to appropriate Case Studies. *Work assignments at the end of each chapter graded according to two levels of difficulty. *Glossary.Product Identifiers
PublisherPearson Education (Us)
ISBN-139780130807403
eBay Product ID (ePID)90612046
Product Key Features
SubjectFinance, Management, Business
Publication Year1998
Number of Pages1000 Pages
Publication NameExploring Corporate Strategy: Text and Cases
TypeTextbook
AuthorGerry Johnson, Kevan Scholes
Dimensions
Item Height246 mm
Item Weight1669 g
Additional Product Features
Country/Region of ManufactureUnited States