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Riding the Waves of Culture: Understanding Cultural Diversity in Business by Fons Trompenaars, Charles Hampden Turner (Paperback, 1998)

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Publisher: Nicholas Brealey Publishing ISBN 13: 9781857881769. Title: Riding the Waves of Culture: Understanding Diversity in Global Bu Item Condition: used item in a good condition. Binding: Hardcover Language: english.

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With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).