Product Information
Aimed at westerners who wish to do business with the Chinese, this is a practical text with authentic examples organized by topic. CONTENTS: 1 Cultural Environment - 2 Business Environment, Principles & Practices - 3 Underpinning Behaviours - 4 Exchanging Gifts & Favours - 5 Negotiating Techniques - 6 Business Meetings - 7 Business Entertaining - 8 Handling the Media - 9 Market Entry Strategies - 10 Human Resource ManagementProduct Identifiers
PublisherLittle, Brown Book Group The Limited
ISBN-101857038827
ISBN-139781857038828
eBay Product ID (ePID)90639674
Product Key Features
Publication Year2004
Number of Pages234 Pages
LanguageEnglish
TypeTextbook
AuthorAndrew Williamson
FormatBook, Paperback