Product Information
This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780071145077
eBay Product ID (ePID)90658578
Product Key Features
Number of Pages640 Pages
Publication NameEffective Business Communication
LanguageEnglish
SubjectBusiness
Publication Year1997
TypeTextbook
AuthorHerbert W. Hildebrandt, Jane P. Thomas, Herta A. Murphy
FormatPaperback
Dimensions
Item Height230 mm
Item Weight1070 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorHerta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas