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Writing Copy for the Web in a Week by Nigel Temple (Paperback, 2003)

World of Books Ltd (10327682)

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Writing Copy for the Web in a week (IAW). Author:Nigel Temple. Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill.

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Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.