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ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier (Paperback, 2006)
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Finding Your Zag. Designing Your Zag. Renewing Your Zag. Unlocking Your Zag. Zagging At the Speed of Change. The Dynamics of Different and Good. The Focus of Scissors. Look for the White Space.
- Buy it nowZAG: The #1 Strategy of High-Performance Brands by Neumeier, Marty [Paperback]
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About this product
Product Information
When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to read customer feedback on new products and messages the 17 steps for designing difference into your brand how to turn your brand's onliness into a trueline to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to stretch your brand without breaking it how to succeed at all three stages of the competition cycleProduct Identifiers
PublisherPearson Education (Us)
ISBN-139780321426772
eBay Product ID (ePID)90747474
Product Key Features
Number of Pages192 Pages
LanguageEnglish
Publication NameZag: the #1 Strategy of High-Performance Brands
Publication Year2006
SubjectComputer Science
TypeTextbook
AuthorMarty Neumeier
FormatPaperback
Dimensions
Item Height203 mm
Item Weight314 g
Item Width137 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMarty Neumeier
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Most relevant reviews
- 21 Aug, 2019
Quick read which bunches well above it's weight
Neumeier is a thought leader in the field and this is a great, informative read for those in branding & marketingVerified purchase: YesCondition: New
