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ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier (Paperback, 2006)

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The new rule?. When everybody zigs, zag. For a quick peek inside ZAG, go to. In an entertaining 3-hour read you'll learn "There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster.

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When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to read customer feedback on new products and messages the 17 steps for designing difference into your brand how to turn your brand's onliness into a trueline to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to stretch your brand without breaking it how to succeed at all three stages of the competition cycle

Product Identifiers

PublisherPearson Education (Us)

ISBN-139780321426772

eBay Product ID (ePID)90747474

Product Key Features

Number of Pages192 Pages

LanguageEnglish

Publication NameZag: the #1 Strategy of High-Performance Brands

Publication Year2006

SubjectComputer Science

TypeTextbook

AuthorMarty Neumeier

FormatPaperback

Dimensions

Item Height203 mm

Item Weight314 g

Item Width137 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorMarty Neumeier

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by andy2005stone
21 Aug, 2019
Quick read which bunches well above it's weight
Neumeier is a thought leader in the field and this is a great, informative read for those in branding & marketing
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