The Big Moo: Stop Trying to be Perfect and Start Being Remarkable by The Group of 33 (Paperback, 2005)
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ISBN-13: 9781591841036, 978-1591841036. The The Big Moo Stop Trying to be Perfect and Start Being Remarkable. Edited by Seth Godin. Most organisations are stuck in a rut. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff.
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