Product Information
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780077109189
eBay Product ID (ePID)90771139
Product Key Features
Number of Pages384 Pages
Publication NameFoundations of Marketing
LanguageEnglish
SubjectMarketing
Publication Year2006
TypeTextbook
AuthorJohn Fahy, David Jobber
FormatPaperback
Dimensions
Item Height259 mm
Item Weight857 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJohn Fahy, David Jobber