Product Information
The Harvard Business Review Paperback Series is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578518040
ISBN-139781578518043
eBay Product ID (ePID)90808713
Product Key Features
Book TitleHarvard Business Review on Marketing
Number of Pages182 Pages
LanguageEnglish
Publication Year2002
TopicMarketing / General
IllustratorYes
GenreBusiness & Economics
AuthorHarvard Business Review Staff
Book SeriesHarvard Business Review Paperback Ser.
FormatTrade Paperback
Dimensions
Item Height1.8 in
Item Weight15.5 oz.
Item Length8.3 in
Item Width5.6 in
Additional Product Features