Harvard Business Review on Marketing by Harvard Business Review (Paperback, 2002)

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Keller, Kevin L. We try to assess the precise condition of the products as objectively as possible. Action & Adventure. second hand – like new. Children's music & audio stories. Jacket, cover and booklet may have just slight signs of usage but are not marked or annotated.

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Product Information

Harvard Business Review is a brand name recognized throughout the world. The volumes cover hot topics and perennial favorites. Books help readers understand the fundamental issues, concerns, and controversies associated with each of the respective topics. Readers can use the books to brush up on the latest, best thinking or to address a particular need in their organizations. Harvard Business Review is the place to learn about important management issues, bringing today's managers and professionals the information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious business people in organizations around the globe. The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.

Product Identifiers

PublisherHarvard Business Review Press
ISBN-139781578518043
eBay Product ID (ePID)90808713

Product Key Features

Number of Pages192 Pages
LanguageEnglish
Publication NameHarvard Business Review on Marketing
Publication Year2002
SubjectMarketing
TypeTextbook
AuthorHarvard Business Review
SeriesHarvard Business Review Paperback S.
FormatPaperback

Dimensions

Item Height208 mm
Item Weight208 g
Item Width139 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorHarvard Business Review

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