TransAsia Screen Cultures: Korean Masculinities and Transcultural Consumption : Yonsama, Rain, Oldboy, K-Pop Idols by Sun Jung (2010, Hardcover)

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Title: Korean Masculinities and Transcultural Consumption – Yonsama, Rain, Oldboy, K–Pop Idols. It focuses on the Japanese middle-aged female fandom of an actor-Bae Yong-Joon (a.k.a. Yonsama)-the middle class Singaporean female fandom of a pop-star Rain, and the Western online cult fandom of a film, Oldboy.

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This book investigates the transcultural consumption of hybrid South Korean masculinities in contemporary South Korean popular culture. It focuses on the Japanese middle-aged female fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the middle class Singaporean female fandom of a pop-star Rain, and the Western online cult fandom of a film, Oldboy.