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The Blues: A History of the Blue Cross and Blue Shield System by Robert M. Cunningham (Hardcover, 1997)

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Product Description : Commissioned by the Blue Cross and Blue Shield Association begun in 1988 by Cunningham and taken over by his son in 1990 when illness forced the senior to stop working Traces the birth of Blue Cross to coverage of doctor visits for teachers in Dallas in 1929 and the Blue Shield concept to covering hospital care in lumber and mining camps of the Pacific Northwest at the turn of the century The network of independent locally operated companies now insure about one in four Americans but face challenges in the turbulent healthcare industry of the 1990s Annotation c by Book News Inc Portland Or

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A history of the Blue Cross and Blue Shield system, America's largest and oldest health insurer, from its beginnings to the 1990s. It draws on company archives and shows how its management has pursued the goal of health care coverage over seven decades of social and economic change.