What's the Secret? : To Providing a World-Class Customer Experience by John R. DiJulius and John R. DiJulius III (2008, Hardcover)
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Praise For What's the Secret?. His real-world, down-in-the-trenches perspective in What's the Secret?. is sure to help many managers create an enduring legacy of being the very best they can be.". -John Rolfs, General Manager, The Ritz-Carlton "What's the Secret?.