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More Than A Name: An Introduction to Branding - Melissa Davis - paperback - 2940 - Picture 1 of 1

More Than a Name: an Introduction to Branding by Melissa Davis, Jonathan Baldwin (Paperback, 2006)

Goldstone Books (901038)

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Good

BINDING: paperback. Good - Usual signs of a well read book but good overall condition. May not be suitable as a present. Like New - Mint, Fine, Good enough to give as a present.

About this product

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This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.