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Required Reading Range Ser.: More Than a Name : An Introduction to Branding by Melissa Davis (2006, Trade Paperback)
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Product Description : More Than a Name: An Introduction to Branding More Than a Name explores the new world of the brand now more powerful and prominent than ever It argues that a brand is far more than just a logo discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands The text is supported by practical tips and exercises as well as contemporary examples from some of the worlds bestknown brands and brand agencies(IT'S AN USED PRODUCT)
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About this product
Product Identifiers
PublisherBloomsbury Publishing
ISBN-102940373000
ISBN-139782940373000
eBay Product ID (ePID)90869232
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameMore than a Name : an Introduction to Branding
SubjectGraphic Arts / Branding & Logo Design, Consumer Guides
Publication Year2006
TypeNot Available
AuthorMelissa Davis
Subject AreaDesign, Reference
SeriesRequired Reading Range Ser.
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight45.5 oz.
Item Length12 in
Item Width8.8 in
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