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Brand Gap, The: Revised Edition by Marty Neumeier (Paperback, 2005)

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THE BRAND GAP presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary

Product Identifiers

PublisherPearson Education (Us)
ISBN-139780321348104
eBay Product ID (ePID)90877146

Product Key Features

Publication Year2005
SubjectComputer Science, Marketing
Number of Pages208 Pages
LanguageEnglish
Publication NameBrand Gap, The: Revised Edition
TypeTextbook
AuthorMarty Neumeier
FormatPaperback

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorMarty Neumeier

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  • by tam_si6
    05 Apr, 2018

    Great book, with a lot of knowledge

    I would recommend this book for anyone who are new on the branding field.

    Verified purchase: YesCondition: New

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