Picture 1 of 1

Stock photo

22 Immutable Laws of Marketing: Violate Them at Your Own Risk-Al - Picture 1 of 1

22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout (Paperback, 1994)

awesomebooksuk (1840449)

99.5% positive Feedback

Price:

£3.29

Free delivery in 2-3 days

Estimated between Wed, 25 Jun and Thu, 26 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Very Good

Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Ris Item Condition: used item in a very good condition. Author: Al Ries, Jack Trout ISBN 10: 0887306667. Books will be free of page markings.

About this product

Product Information

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.