Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783540496441
eBay Product ID (ePID)
90889393
Product Key Features
Author
Zheng Qin
Publication Name
Introduction to E-Commerce
Format
Hardcover
Language
English
Subject
Technology, Computer Science, Management, Business