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End of the Road: BMW and Rover - A Brand too Far by Andrew Lorenz, Chris Brady (Paperback, 2001)

Goldstone Books (902510)

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Price:

£8.09

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Estimated delivery Wed, 23 Jul - Mon, 28 Jul

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60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Good

AUTHOR: Brady, Prof Chris,Lorenz, Dr Andrew. Very Good - Clean condition with no significant faults. May have a few minor defects and so may not be suitable as a present. Acceptable - Very well read.

About this product

Product Information

This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why.