Product Information
A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.Product Identifiers
PublisherJohn Murray Press
ISBN-139780340781708
eBay Product ID (ePID)91160716
Product Key Features
Number of Pages335 Pages
LanguageEnglish
Publication NameCopywriting
Publication Year2000
SubjectAdvertising
TypeTextbook
AuthorJonathan Gabay
SeriesTeach Yourself
Dimensions
Item Height128 mm
Item Width195 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJonathan Gabay