International Series in Social Psychology Ser.: Understanding the Older Consumer : The Grey Market by Barrie Gunter (1998, Uk-B Format Paperback)
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ISBN-13: 9780415186445, 978-0415186445. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
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About this product
Product Identifiers
PublisherRoutledge
ISBN-100415186447
ISBN-139780415186445
eBay Product ID (ePID)91291843
Product Key Features
Number of Pages192 Pages
Publication NameUnderstanding the Older Consumer : the Grey Market
LanguageEnglish
SubjectMarketing / General, Gerontology, Consumer Guides, Consumer Behavior, Movements / General, General
Publication Year1998
TypeTextbook
Subject AreaReference, Psychology, Business & Economics, Social Science
AuthorBarrie Gunter
SeriesInternational Series in Social Psychology Ser.
FormatUK-B Format Paperback
Dimensions
Item Height0.4 in
Item Weight16 oz.
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceCollege Audience
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