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The Art of Identity: Creating and Managing a Successful Corporate Identity by Mark Rowden (Hardcover, 2000)

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Title: The Art of Identity: Creating and Managing a Successful Corporat Item Condition: used item in a good condition. Books will be free of page markings.

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This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on correct thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.