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B2B Marketing: A radically different approach for business-to-business marketers by Steve Minett (Paperback, 2001)
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About this product
Product Information
Most marketing books are about marketing to consumers - B2C. More and more marketing opportunities will involve marketing to business - B2B. Here's the definitive guide to B2B marketing.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273654254
eBay Product ID (ePID)91430124
Product Key Features
Publication NameB2b Marketing: a Radically Different Approach for Business-To-Business Marketers
SubjectManagement, Marketing, Business
Publication Year2001
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorSteve Minett
Number of Pages256 Pages
Dimensions
Item Height243 mm
Item Weight570 g
Item Width163 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSteve Minett
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