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Harvard Business Review Bks.: Harvard Business Review on Brand Management by David Aaker, Regina Fazio Maruca, Erich Joachimsthaler, John Quelch and David Harding (1999, Trade Paperback)
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This trade paperback book titled "Harvard Business Review on Brand Management" is a valuable resource for individuals interested in business and economics. It provides comprehensive insights into consumer guides, management, sales, self-help, self-improvement, self-management, small business, and business. The book, published in 1999 by Harvard Business Review Press, has 204 pages and weighs 10.2 oz. It measures 8.3 inches in length, 5.5 inches in width, and 0.7 inches in height. The book is authored by John Quelch, Erich Joachimsthaler, David Aaker, David Harding, and Regina Fazio Maruca. The book is part of the "Harvard Business Review Bks." series and is written in English.
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About this product
Product Information
With the increasing globalization of brands, effective brand management in differentiating products has become even more esseential. This volume provides strategies for maximizing the value of brands and products.Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578511445
ISBN-139781578511440
eBay Product ID (ePID)914482
Product Key Features
Number of Pages204 Pages
Publication NameHarvard Business Review on Brand Management
LanguageEnglish
SubjectConsumer Guides, Management
Publication Year1999
TypeNot Available
AuthorJohn Quelch, Erich Joachimsthaler, David Aaker, David Harding, Regina Fazio Maruca
Subject AreaBusiness & Economics, Référence
SeriesHarvard Business Review Bks.
FormatTrade Paperback
Dimensions
Item Height1.9 in
Item Weight15.5 Oz
Item Length8.3 in
Item Width5.5 in
Additional Product Features
LCCN99-018899
Dewey Edition21
Series Volume NumberVol. 4
IllustratedYes
Dewey Decimal658.827
Intended AudienceTrade
Lc Classification NumberHd69.B7h37 1999
Table of Content1. Building Brands without Mass Media by Erich Joachimsthaler and David A. Aaker 2. Brands versus Private Labels by John A. Quelch and David Harding 3. How Do You Grow a Premium Brand? by Regina Fazio Maruca 4. Should You Take Your Brand to Where the Action Is? by David A. Aaker 5. Extend Profits, Not Product Lines by John A. Quelch and David Kenny 6. The Logic of Product-Line Extensions--Perspectives from the Editors 7. Can This Brand Be Saved? by Regina Fazio Maruca 8. Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark About the Contributors Index
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