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Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald (Paperback, 2007)
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- Buy it nowMarketing Plans, Sixth Edition: How to prepare them, how to use them
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About this product
Product Information
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices.Product Identifiers
PublisherElsevier Science & Technology
ISBN-139780750683869
eBay Product ID (ePID)91451623
Product Key Features
SubjectAdvertising
Publication Year2007
Number of Pages704 Pages
Publication NameMarketing Plans: How to Prepare Them, How to Use Them
LanguageEnglish
TypeTextbook
AuthorMalcolm Mcdonald
FormatPaperback
Dimensions
Item Height246 mm
Item Width189 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMalcolm Mcdonald
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- 05 Mar, 2020
quality is very good
The quality of this used book is very good.Verified purchase: YesCondition: Pre-owned
- 10 Apr, 2016
Excellent
Very Good Service. Book packed properly and delivered in time.Verified purchase: YesCondition: Pre-owned
