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The Advertising Concept Book: Think Now, Design Later by Pete Barry (Hardcover, 2008)
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- Buy it nowThe Advertising Concept Book (1st ed.) /anglais
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About this product
Product Information
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.Product Identifiers
PublisherThames & Hudson LTD
ISBN-139780500514054
eBay Product ID (ePID)91458356
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameThe Advertising Concept Book: Think Now, Design Later
Publication Year2008
SubjectAdvertising
TypeTextbook
AuthorPete Barry
FormatHardcover
Dimensions
Item Height240 mm
Item Weight1230 g
Item Width200 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPete Barry
