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How to Price: A Guide to Pricing Techniques and Yield Management.by Shy PB<| - Picture 1 of 1

How to Price: A Guide to Pricing Techniques and Yield Management by Oz Shy (Paperback, 2008)

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£62.64

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Estimated delivery Fri, 18 Jul - Fri, 25 Jul

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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Author: Oz Shy ISBN 10: 0521715644. Used-like N : The book pretty much look like a new book. There will be no stains or markings on the book, the cover is clean and crisp, the book will look unread, the only marks there may be are slight bumping marks to the edges of the book where it may have been on a shelf previously.

About this product

Product Information

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.