Product Information
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273713029
eBay Product ID (ePID)91507523
Product Key Features
SubjectMarketing, Business
Publication Year2008
Number of Pages536 Pages
Publication NamePrinciples of Direct and Database Marketing
TypeTextbook
AuthorAlan Tapp
Dimensions
Item Height244 mm
Item Weight1030 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom