Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Hardcover, 2009)

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Product Description : Praise for previous editions of Designing Brand Identity:An inspiring and powerful toolkit.The MarketerAlina Wheeler provides a practical structure for the brand building process.Al Ries, coauthor, PositioningWheeler's book offers a cogent description of how strategy and design meet in the real world among worldclass companies.Marty Neumeier, author, The Brand GapA valued reference book for all members of the branding team.Communication Arts

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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): An inspiring and powerful toolkit. -The Marketer Alina Wheeler provides a practical structure for the brand building process. -Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. -Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. -Communication Arts

Product Identifiers

PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780470401422
eBay Product ID (ePID)91527936

Product Key Features

Number of Pages320 Pages
LanguageEnglish
Publication NameDesigning Brand Identity: an Essential Guide for the Whole Branding Team
Publication Year2009
SubjectMarketing
TypeTextbook
AuthorAlina Wheeler
FormatHardcover

Dimensions

Item Height285 mm
Item Weight1273 g
Item Width227 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorAlina Wheeler

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